How We Generated 200+ Leads in 60 Days for a Jaipur-Based Business
This is not a success story about a huge budget or a lucky break. It's about a local business that was doing everything "right" on the surface - and still getting almost no leads online. Here's exactly what we found, what we changed, and what happened next.
The Results at a Glance
The Client - Who They Are and Where They Started
Our client (name withheld at their request) is a mid-sized interior design and home renovation firm based in Jaipur, operating for over six years. They had a solid reputation from referrals, a team of 12, and a decent portfolio of completed projects. On paper, they were a healthy business.
But their digital presence told a completely different story. They had been running Google Ads for almost eight months with a monthly spend of ₹25,000 - and generating fewer than 15 leads per month. Their website had been built three years ago and hadn't been touched since. Their Instagram had 2,400 followers and an engagement rate under 0.8%.
The owner came to AdMediaX with a single, honest question: "We're spending money every month and it's just disappearing. What are we doing wrong?"
When we ran our initial audit, the problem wasn't their budget and it wasn't their product. It was that every single element of their digital funnel - the ads, the landing page, the follow-up process - was working against them. Individually, each issue seemed small. Together, they were quietly destroying every lead before it had a chance to convert.
What Our Audit Found - The Five Problems
- Google Ads were targeting broad, high-competition keywords like "interior design" instead of high-intent local terms like "interior designer Jaipur" or "home renovation cost Jaipur" - spending budget on clicks from outside Rajasthan
- The landing page loaded in 6.8 seconds on mobile and had no headline - visitors landed on the homepage with no clear message, no testimonials, and no visible CTA above the fold
- The contact form had 9 fields including "How did you hear about us?" - most mobile users abandoned it before submitting
- Zero follow-up automation - leads that did come in were manually followed up "when someone had time," often 24–72 hours later
- No retargeting - visitors who browsed the portfolio and left were never shown another ad, meaning the business was paying for awareness it never converted
None of these were unusual problems. We see variations of this exact combination in the majority of SMBs we audit across Jaipur and Rajasthan. The good news: every single one of them was fixable - without increasing the monthly ad budget by a single rupee.
The Strategy We Built - Week by Week
Week 1
Foundation
Built a dedicated landing page from scratch - loaded in 1.9 seconds, led with a specific headline ("Jaipur's trusted home renovation experts - free consultation this week"), added 3 client testimonials above the fold, and reduced the contact form to 3 fields (name, phone, project type). Simultaneously restructured the Google Ads account into tightly themed ad groups targeting local, high-intent keywords only.
Week 2
Automation
Set up an automated 3-step follow-up sequence: an instant WhatsApp message with a portfolio link (triggered within 90 seconds of form submission), a follow-up SMS at the 2-hour mark if no reply, and an email the following morning with a before/after project showcase. Average response time dropped from 38 hours to under 4 minutes.
Week 3
Retargeting
Launched Meta retargeting ads targeting everyone who had visited the website in the last 30 days but hadn't submitted a form. Also built a lookalike audience from the client's existing customer list (uploaded as hashed data) and ran a separate awareness campaign to this high-potential cold audience. Creative featured actual completed projects with specific location tags ("Recent project - Vaishali Nagar, Jaipur").
Weeks 4–8
Optimisation
Every week, we reviewed which ad groups, audiences, and creatives were generating the lowest cost-per-lead. Budget was shifted away from underperformers within 48 hours. By week 6, three high-performing ad variations were responsible for 70% of all leads - we scaled budget into those and paused the rest. This compounding optimisation is what most businesses never do - they set campaigns and forget them.
Day 60
Results
Total ad spend over 60 days: ₹50,000. Total revenue attributed to campaign leads within the period: ₹2,10,000 in confirmed projects, with a further ₹3,40,000 in pipeline from leads still in conversation. The same budget that was generating 15 leads a month was now generating 107 leads a month - with a higher lead quality score because of better targeting.
Before and After - The Full Picture
Before AdMediaX
- ~15 leads/month from ₹25K spend
- ₹2,100+ cost per lead
- 6.8 second page load on mobile
- 9-field contact form
- 38-hour average follow-up time
- 0 retargeting in place
- 11% lead-to-call rate
- 0.9x return on ad spend
After AdMediaX (60 Days)
- 107 leads/month - same spend
- ₹587 cost per lead
- 1.9 second page load on mobile
- 3-field contact form
- Under 4 minute follow-up time
- Active retargeting on Meta
- 38% lead-to-call rate
- 4.2x return on ad spend
"We'd been running ads for 8 months and felt like we were throwing money into a well. In 60 days, the phone started ringing consistently. The budget didn't change - everything else did."
What Any Similar Business Can Take Away From This
Is Your Business in a Similar Situation?
The interior design firm in this case study is not unusual. We've seen near-identical patterns in businesses across retail, real estate, education, healthcare, and professional services throughout Rajasthan. The specific industry changes. The underlying problems - leaky funnels, slow follow-up, absent retargeting, and unoptimised ad accounts - are remarkably consistent.
If your marketing budget feels like it's disappearing without results, the answer is almost certainly not to spend more. It's to audit what you have, fix the leaks, and then - and only then - scale what's working. That's exactly the process AdMediaX is built to deliver.
Want Results Like These for Your Business?
AdMediaX specialises in turning underperforming marketing budgets into consistent lead pipelines - for businesses across Jaipur and Rajasthan. Let's find out what's holding your campaigns back.
Get a Free Funnel Audit